THE 35th TOKYO MOTOR SHOW

Mazda Motor Corporation	BOOTH GUIDE :

MAZDA STAND OVERVIEW

Since introduction of brand strategy as core business strategy in 1997, Mazda Motor Corporation has been aggressively promoting emotional connections with the target customers by leveraging our brand in the marketplace. Mazda's brand personality is expressed as "Stylish, Insightful, Spirited", and to fully reflect its brand personality on products, product development is guided by three attributes that are "Distinctive Design, Exceptional Functionality, Responsive Handling and Performance".
Mazda's brand strategy has influenced our marketing and product development, and various branding initiatives have been implemented in the marketplace. In the process, Mazda has refined its brand strategy to better deliver products that are more appealing, more emotional, and are more relevant to its customers. "Zoom-Zoom" is Mazda's brand message and our theme for this year's Tokyo Motor Show Mazda Stand.

Mazda Motor Corporation
Head Office
3-1 Shin-chi, Fuchu-cho, Aki-gun, Hiroshima 730-8670
Phone +81(82)282-1111

Tokyo Headquaters
1-1-7 Uchisaiwai-cho, Chiyoda-ku, Tokyo 100-0011
Phone +81(3)3508-5056

"Zoom-Zoom" may not be a familiar phrase for the Japanese audience. It translates to "Boo-Boo" in Japanese—spoken by children when they imitate the sound of a car engine. Think back to a time when you were a child. You remember fascination with something that let you get in motion. Being in motion, or creating motion, was fresh, interesting experiences that you could not get enough of. All of us at Mazda remember such feelings and emotions, and we have learned that our target customers are just like us. "Zoom-Zoom" captures for the love of motion experienced as a child. It is Mazda's manifestation to deliver "exciting and exhilarating driving experiences" to people who remember the love of motion as a child, backed by Mazda's corporate culture of creativity and innovation.
At this year's Tokyo Motor Show stand, Mazda expresses the joy of "Zoom-Zoom" and delivers "Zoom-Zoom" experiences to all bisitors. The stand reveals a three-dimensional design that naturally guides a visitor around the stand. The stage displays two all-new products that will lead the Mazda brand, accompanied with five of Mazda's all new family of engines. The ground floor is designed with three product family areas that surround the stage—sporty, RV and sedan. On the double deck are three concept cars and technology exhibits that illustrate Mazda's environment and safety technologies as well as bold and innovative product concepts. The stand offers a comprehensive look at the Mazda brand, and revealing unique personalities of our new generation of products. The stand is supported by acoustic, visual and lighting effects to make Mazda's "Zoom-Zoom" come alive, attracting people's senses and emotions.
All of us are committed to delivering products that remind customers of "the love of motion experienced as a child", to make a sound contribution as an automobile manufacturer to the society. We invite you to join us at the Mazda stand, and to experience and celebrate "Zoom-Zoom".

PRODUCTS ON DISPLAY

Mazda Atenza [Reference exhibit (vehicle to be soon available)]
The Mazda Atenza sets a new standard for global midsize vehicles. As the perfect realization of Mazda's traditional sports car engineering aimed at driving pleasure, the Atenza cames our "Zoom-Zoom" consept—the very essence of Mazda's brand personalitÅ\to the world.

Mazda RX-8 [Reference exhibit (prototype) ]
The Mazda RX-8, an advenced version of the RX-EVOLV concept medel exhibited in the 1999 Tokyo Motor Show, is an intirely new four-door storts car pushing Mazda's "Zoom-Zoom" brand essence to the max in the sports car category.
Based on Mazda's tradition of maunfacturing genuine sports cars and our new desigh philosophy "Emotion in Motion," we have given the RX-8 an unmistakable sports car appearance. The interior design is pleasantly snug, combining taut traditional sports car styling with distinctively futuristic features. The freestyle door system eliminates center pillars with front doors hinged at the front in the conventional manner and lightweight aluminum rear doors hinged at the rear, providing easy cabin access with sports car styling.

Mazda Secret Hideout [Reference exhibit (prototype) ]
The Mazda Secret Hideout, a compact concept vehicle, captures the "Zoom-Zoom" feeling and sends it straight to the hearts of savvy young people searching for a simple, user-friendly life-style vehicle that brings joy to life. Mazda conceived this car as a "personalized retreat," a lighthearted home-away-from-home for fun and relaxation.
The simple design is as welcoming and hardworking as a faithful companion. Square, two-box packaging with upright windows maintains ample interior space within an easy-to-handle body sized for urban parking structures. The wide-opening pillar-less freestyle door system facilitates entrances and exits, as well as easy access to the rear luggage space. A centerfold, one-action sliding tailgate enables easy loading/unloading in narrow spaces. Inside, the simply functional design creates a spacious interior within the compact exterior dimensions, with flexible seat arrangements thet allow cabin personalization. The Secret Hideout also features such advanced communication technologies as wireless linkage under Bluetooth standards to control audio equipment from a mobile phone. The Secret Hideout's versatile exterior and interior components enable a wide variety of configurations suitable for expressing personal taste and individuality.

Mazda MX Sport Tourer [Reference exhibit (prototype)]
Mazda MX Sport Tourer is an entirely new type of wagon, combining the "Zoom-Zoom" feeling's sporty performance with outstanding environmental-friendliness based on a hybrid 4WD system - all in a stylish, highly functional wagon package. The dynamic wedge-shaped silhouette and large tires and wheels visibly enhance the vehicle's stable, high-performance image, while contributing to the roomy cabin space. Freestyle doors without center pillars ensure easy entry and exit from a cabin that superbly blends sports-car atmosphere with wagon versatility. The pushbutton power stowaway rear seat creates a large fully flat luggage space with pick-up bed versatility, and a wide-opening vario-lamella roof enables open-air motoring.
The MX Sport Tourer's hybrid 4WD system incorporates a next-generation direct-injection gasoline engine driving the front wheels and an electric motor driving the rear wheels, selectable according to driving conditions. The new gasoline engine's high fuel efficiency maintains through a wide range of lean-burn combustion and, combined with a lean-NOx catalyst, realizes clean emissions. The electric motor achieves clean, quiet rear-wheel driving in urban areas. Wrapping up the package, the system incorporates a Zoom-Zoom button to activate both the engine and motor on-line for extra-powerful acceleration, a Hyper Torque Split mechanism to offer two driving modes for greater torque to front or rear wheels, and a Toroidal CVT (continuously variable transmission) for front-wheel power train.

Mazda Roadster MPS [Reference exhibit (prototype)]
Mazda Roadster MPS (Mazda Perfomance Series) is a high-performance version of the current Roadster that fully realizes the sheer excitement and driving pleasure of Mazda's "Zoom-Zoom" in a lightweight open sports car employing the racing technology of the Mazdaspeed. The naturally aspirated, inline 4-cylinder DOHC 2.0-liter power unit delivers maximum output of 147kW (200PS)/7,000rpm and superbly linear throttle response. Chassis with wider track and height-adjustable mono-tube dampers expands the performance envelope during hard driving and provides stress-free riding comfort. The lower, wider exterior profile enhances the dynamic appearance, while the basic black interior color scheme accentuated by metallic parts gives the Roadster MPS a racing-car flavor.

Technical Exhibits:
[New Mazda Family of Engines]
New Mazda 14 2.3L/Mazda New 14 1.3L/Mazda V6 3.0L realize driving pleasure and environmental friendliness through the full driving range, thanks to advanced technologies like S-VT.
DIREC-D - common-rail injestion turbocharged diesel engine greatly improves performance, fuel efficiency and clean running, thanks to ultra-high pressure injection.
RENESIS - new-generation rotary engine
[Environment protection and safety]
Mazda New 14 DI - next-generation direct-injection gasoline engine realizes more efficient combustion by producing a vertical vortex in the cylinder.
Mazda ISG (Integrated Starter Generator) system provides cleaner performance combined with spirited "Zoom-Zoom" driving by switching between a gasoline engine or a side-mount electric motor according to driving conditions.
New Catalyst System for Next Stage Rotary Engine
Mazda Premacy FC-EV is a fuel cell electric vehicle - the first in Japan to be licensed for use on public roads by the Ministry of Land and Transportation - is currently under stringent evaluation.
Smart Air Bag System

List of Exhibition Models

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