Honda Passenger Car Booth

"The Power of Dreams" sums up Honda's sense of corporate mission : to dream, to innovate, and to bring pleasure to people everywhere. Pleasure-just pure fun-is our theme for this motor show. "FUN-MAX-Take FUN to the MAX!" Since our inception, we have been providing people with new experiences in driving pleasure, continually seeking to capture "The fun of the drive", or SPORTS MIND, and "The fun of mobile space", or SPACE MAGIC. Of course, cars need to be made safe and invironmentally friendly, and these are requirements that we take very seriously.

Passenger Car Booth Highlights

Come see a variety of FUN-MAX cars that take the concept of "The Fun of the Drive" and "The Fun of Mobile Space" to the max. On display at the SPORTS MIND stage are the futuristic DUALNOTE and other concept and production vehicles that are brimming with the spirit of driving enjoyment. The SPACE MAGIC stage features a slelction of concept and production vehicles, like the UNIBOX, that take the fun of the autmobile as a mobile personal space to new heights.

• DUALNOTE (concept vehicle)
Now anyone can enjoy the thrill of sporty driving, with the V6 IMA mid-engine DUALNOTE. Power and fuel economy. Hard lines and soft curves. Straight-ahead performance and the panache to tum heads. A car bom of the fusion of contrary elements : that was the DUALNOTE design concept. Equipped with the Honda IMA System, our own original hybrid system that featrues a sporty 3.5-liter V6 i-VTEC engine combined with electric motor / generator assist, the DUALNOTE achieves top-level performance in both power and environmental friendliness. And, in addition to a mid-engine, rear-drive design and independent, hybrid 4-wheel drive, the DUALNOTE comes equipped with ATTS(Active Torque Transfer System, for smooth, stable ocmering, and VSA(Vehicle Stability Assist), to help prevent sideways skedding. Through independent control and synchronization of all four wheels, these systems achieve superior acceleration, braking, and handling performance. the DUALNOTE represents an advance in sporty driving combined with the highest level of safety and environmental protection. It's a new sporting concept from Honda, where we always have an eye on the future.

• BULLDOG (concept vehicle)
BULLDOG is the sport-utillty vehicle that makes searching the real world as easy as surfing the Net. To create this new style of sports car, we combined a car and a motorcycle, giving you all you need to go anywhere and everywhere on your city search. Shaped like a metallic bulldog, its, tall-boy aerodynamic styling offers a high vantage point, so you can cruise the city's streets and back roads to track down what you're looking for. And, to further increase your range of motion, it also comes equipped with e-DAX, a removable electric motorcycle that also serves as a rear seat back. BULLDOG-a new breed of sporty search engine that opens up new worlds of fun, and gives you speedy access wherever you want to go.

• CIVIC TYPE R
Straight from the races in England, the Civic Type R boasts a bullet-like aerodynamic from and a high-power, fual-efficient 2.0-liter DOHC i-VTEC engine. The 3-door hatchback design has proved a big hit Europe. Come experince its appeal yourself.

• INTEGRA TYPE R
Astonishing acceleration, handling and braking performance. A superbly respnsive unity between machine and driver. The Integra Type R is pure sporty driving pleasure, and its sharp and solid lines clearly express the fighting spirit within.

• NSX TYPE R (concept vehicle)
As the first to benefit from Honda's achievements on the racing circuit, the NSX could almost be called the original Type R, Honda has once again boosted its sporting apirit. The new model has been lightened wherever possible through the use of carbon fiber and ultra-lightweight materials, Witness the ongoing evolution and refinement of Honda's sport-minded approach to getting around !

• UNIBOX (concept vehicle)
A car that puts more fun in your life and gives you greater freedom to communicate-that's the concept that gave birth to the Multi-Life Terminal UNIBOX. Its box design with full modular panels and truss frame creates an expansive interior. High-efficiency packaging with storage spaces in the panels and doors create the maximum amount of room possible. There's room inside to store two of the concept motorcycles on display here-the MOBIMOBA and the CAXIA. It's a vehicle that offers an expanded range of activity and enjoyment. You can use the space any way you please-as a cafe, for example, or even as a listening room. UNIBOX-more than just an automobile, it's a new concept in "FUN" that takes the concept of enjoyable personal space to the "MAX".

• MODEL X (concept vehicle)
Whether it's in the mountains or at the sea, a quick run around town or a long trip on the open road, Model X is ready to go wherever you want. It was out of this concept that the Model X utility vehicle was born. A simple open design, with the outward appearance of a lifeguard station. A full flat floor and a variety of seating arrangements that flexibly adapt to changing passenger and luggage space requirements. Wide side doors and a rear gate that make loading luggage a breeze. A versatile, multi-functional vehicle with all-weatherproof interior that can be completely washed down when covered in mud and sand. Get your friends together and it becomes a party space, or take it camping and use it as a living room under the stars. Whatever your need for leisure-time fun, this vehicle delivers. A new kind of mobile space that takes "FUN" to the "MAX".

• w•i•c/What is a car? (concept vehicle)
Clothing, watches, bags, you name it ... today people are becoming much choosier about the way things are designed. So what about car design for these discerning times? Our answer is the w•i•c, whose simple, clean design and no-frills utility packaging adapts easily to your own style. The interior, with its comfortable seats and rational layout, was designed with the driver in mind. It's a car that you choose not for its specs but for the way it makes you feel. The w•i•c-a car for people who appreciate quality.

• S•U•U/SMART, URBAN, USEFUL (prototype vehicle)
The S•U•U is a car that pursues daily convenience to the max, combining the mobility of a compact car with the handiness of a mini-van. Its dressed-down design is styled around the motif of a European street car. A low belltine and panoramic cabin provide passengers with an excellent view. The three rows of seats create a comfortable space for long drives, or the versatile "Miracle packaging" lets you fold away the seats to provide ample cargo space for shopping trips. The S•U•U, which employs Honda's Global Small Platform, is the second in the Small Max series.

[ Motor Sports ]
In 1964, Honda participated in the first F1 world championship held in Japan, and we have continued to push ourselves to the limit on racing circuits around the world ever since. This season marks the second year of our return to F1 racing, and the CART Championship Series this season marks our attempt at a 4th manufacturer's title, and also a 6th consecutive driver's championship. On display are actual Honda F1 and CART racecars, along with videos showing scenes from the races themselves.

[ Honda Technology ]
On display are numerous examples of Honda's industry leading technological research, demonstrating our e-TECH environmental technology, our many safety innovations, and our own unique approach to information technology.

• CIVIC Hybrid (prototype vehicle)
This exciting new Civic comes equipped with the new Honda IMA System, a more efficient version of Honda's original hybrid system, in which an electric motor assists the main power source, a gasoline engine. The Civic Hybrid not only offers excellent fuel economy and environmental performance, it delivers solid driving fun. What's more, the PCU and battery have been made small enough to fit behind the rear seat, resulting in a more spacious cabin and more room in the trunk. The new Civic Hybrid combines highly efficient packaging with outstanding practicality.

• Environment, Safety, Information Technology
Have a close look at our new environment-friendly i-Series engines, which balance driving fun with lower exhaust emissions and superior fuel economy. Honda progress in recycling is also on display. In safety technology the spotlight is on our original G-CON (G-force Control) collision safety technology. We also present our real-world car-to-car collision testing, and a 2nd-generation pedestrian dummy with even more data-measuring points. You can also check out our research into ASVs (Advanced Safety Vehicles). And, in our IT display, we present hands-free technology that allows the driver to obtain and exchange information without reaching for buttons or dials, and an IT instrument panel that lets the driver access a variety of information with greater safety.

[ Vehicles for the Physically Challenged ]
On display are a selection of vehicles for the physically challenged that employ a range of innovative equipment and devices to enable everyone to experience the pleasure of driving. The Odyssey Almas incorporates a lift-up seat that allows easy access for people in wheelchairs, while the Life Almas wheelchair mobility vehicle lets people in wheelchairs disembark while seated in their chairs.

[ Production Vehicles ]
Our appealing display of Fit, CR-V, Step Wagon, Stream, S2000, Civic Type R, and Integra Type R production vehicles is sure to grab your attention.