Nissan is celebrating its 70th anniversary this year, and it is returning to its roots in traditional Japanese styling to celebrate the "Nissan DNA" that has spread throughout the world. During the press briefing on the 22nd, it unveiled the beautifully designed "JIKOO" (Japanese for "time and space"), a concept car that fuses high-technology with traditional craftsmanship.
The Nissan booth is located in the Center Hall. Visitors are greeted by a front stage with two large screens; a dynamic arena theater surrounds the booth. Cherry blossoms and the bright fireworks fill the night sky. The "Fairlady Z Roadster" on the center stage is the first to get the spotlight. As a handsome couple dances around the car, the audience is drawn into a strange imaginary space that constantly shifts between the ancient capital of Edo and a modern urban megalopolis.
Nissan has 18 vehicles on display at the show, 8 reference models and 10 commercial passenger cars. The most enthusiastically received were the concept cars and their Japanese imagery that indicates a new design direction for the company.
"Japanese imagery in a modern design"
The "Fuga" is located to the left of the front stage. The name of this concept car comes from the Japanese word for "elegance," and its interior was designed to express Japanese imagery in a modern setting. 4,930 mm long, 1,850 mm wide and with a wheel base of 2,950 mm, this is a large car with a spacious interior. There is more than enough legroom for a 180 cm tall person to stretch out comfortably even in the back seat. The platform is the "Front Midship" (FM) package that has received acclaim on the "Skyline" and "Fairlady Z," and it brings the "Fuga" world-class performance and stability.
Next to the "Fuga" is the "Serenity," a fusion of the sports sedan and the minivan. With room for six, this is a multipurpose saloon, but it brings new levels of luxury and comfort to the genre. Here too the design theme was "Japanese DNA," and the interior, with its coal, serene styling, projects a refined tranquility that is characteristic of Japanese culture.
Fusing advanced technology with traditional craftsmanship
The "Jikoo" premiered at the show. It is a small, twoseater prestige open car created in honor of Nissan's 70th anniversary. The car will represent the company in festivities marking the fourth century since the founding of the Edo Shogunate. The concept for the car was "transcending spacetime," and it takes its inspiration from the original Datsun "Roadster," creating a compact car that has touches of Edo craftsmanship throughout. It even comes with an "Edo Navigation" system, complete with Edo-period maps and scenery. The driver can view a modern-day map while the passenger's monitor takes an imaginary time slip into the past. Other concept cars of note at the Nissan booth include the "CNote," a "petit-premium" car with a finely detailed interior, the "Redigo" that redefines the open roof car, and the "Effis," a compact car with a newly designed fuel cell system. All of these are ambitious projects and express Nissan's commitment to achieve the "sustainable, profitable growth" promised by President Carlos Ghosn in his "Nissan 180" business plan. |
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| The "FUGA" charts a new course for luxury models. |
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| The design theme for "SERENITY" is "Japanese DNA" |
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| "JIKOO" is designed with Edo period craftsmanship. |
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| "REDIGO" stores its glass roofs strives in the classrooms on either side automatically. |
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| "C-NOTE" explores new possibilities for the "petit-premium" car. |
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| "EFFIS" has a newly developed "Super Motor" with two outputs. |
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