Honda's global slogan for the show is "The Power of Dreams," and it is bringing its essential "Honda-ness" to the fore with a number of unique concept models based on "Thinking Freely" and "Liberating Technology."
The Honda booth is located in the West Hall. It has 21 cars on display, including 4 reference vehicles. Honda divides its booth into four areas: "New Odyssey/ASM Zone," "Concept Vehicle Zone," "Advanced Technology Zone," and "Motor Sports Zone." The big draw is the "New Odyssey/ASM Stage," where visitors flocked to see the "ASM" concept model, a large, new eight-seater for which Honda announced special Tokyo Motor Show specs just before the show opened. The "New Odyssey" is one of Honda's strongest offerings, embodying many of its most innovative technologies like low-floor platforms. President Fukui is ecstatic: "We received more than 10,000 advance orders in the first two weeks after the announcement ." Many visitors to the booth took the time to compare body sizes, try out the seats and check out interior comfort and spaciousness.
Near-future Premium Sedan
The "Concept Vehicle Zone" is much more technically oriented, focusing on cars of the future that will combine free thinking with innovative technology.
"KIWAMI" uses a fuel cell developed by Honda, the first company in the world to commercialize a fuel cell vehicle, and is designed as a near-future premium sedan. It has a unique form comparing to other fuel cell vehicles, with a low body height and low floor. This, Honda says, is what cars will look like as fuel cells become more compact.
"IMAS" is the next generation in sports cars and uses the "IMA" hybrid system found on Honda's "Insight." Weighing in at a lightweight 700 kg with an extremely low aerodynamic resistance value (CD value) of 0.20, this car combines sporty driving with fuel economy in excess of 40 km to the liter. Another popular exhibit in this stage is the "HSC" midship sports concept car, which young people have been particularly eager to view.
The Honda booth contains more than just concept cars. The "Advanced Technology Zone" displays the company's latest pre-collision safety technology, pedestrian protection technology, fuel cell vehicles and environmental technology. In the "Motor Sports Zone" are Honda's F-1 cars and "InterNavi" systems. |
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| The "HSC" midship sports concept car. |
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| The sporty "IMAS" hybrid "drives like the wind." |
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| The "ASM" brings a luxury passenger car feel to minivans. |
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| The "KIWAMI," a fuel cell vehicle, is a new dimension in premium sedans. |
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| Racer Takuma Sato adds to the excitement of the "Motor Sports Stage." |
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| The "Advanced Technology Stage" crystallizes Honda's technology innovations. |
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