TOKYO MOTOR SHOW 2007

Booth Guide



Domestic Passenger Cars (East Hall)

Mazda E07A

Mazda's theme for the show is "Sustainable Zoom-Zoom— Mazda's showroom today and in the future" under which exciting second-generation Zoom-Zoom products and future-oriented technologies to support the Sustainable Zoom-Zoom declelaration, Mazda's long-term vision for technology development, will be displayed.

The all-new Mazda Atenza embodies Mazda's latest car-making philosophy and offers the ultimate long-distance touring experience, making it a striking statement of the evolution of Mazda's Zoom-Zoom.

Mazda Taiki continues the evolution of the Nagare design theme, following in the footsteps of the Mazda Nagare, Mazda Ryuga, and Mazda Hakaze concept cars. As the fourth in the series, Mazda Taiki further advances and refines the theme through a fusion of the Nagare (flow) design concept and real-world technologies, such as a next-generation rotary engine and enhanced aerodynamic performance.
The new Premacy Hydrogen RE Hybrid is equipped with a further developed hydrogen rotary engine, featuring Mazda's hydrogen/gasoline dual-fuel system. This vehicle promotes practical use thanks to an extended hydrogen-fueled range, and enhanced driving performance and packaging. Leasing is scheduled to commence in 2008.

Future engine technologies such as next generation rotary engine with increased displacement as well as next generation reciprocating gasoline engine and diesel engine are displayed.
In addition, various safety technologies including ITS, on which our R&D is currently focusing to pursue sustainable future of motorized environment, are also introduced.

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Mitsuoka E01

A Mitsuoka motors seeks "Feeling of luxury and scarce car that is", "Car where the attachment arises", and "Remarkable design", sticks to a handmade car making by the craftsman in Japan, and has sent off a small amount of product to the world.

The car of "Orochi" that was able to be called the crystal of our technology and design power now was announced and put on the market on October 2, 2006.

We will introduce a new proposal of the "Orochi" in this "The 40th Tokyo Motor Show 2007" proceeding the work that can be called the beginning of the world of "Super-car brand" that doesn't exist in Japan up to now.

The exhibition car will exhibit the helmet design study model "Kabuto" that becomes the first in the world announcement of one and two "Orochi" and type on the market".

Moreover, a young artist in Japan is "Orochi-project" that originally makes up the world of the art to the subject as for Japanese original super-car "Orochi".

In the Mitsuoka motors booth, we will announce the original sense of existence like the booth design, the booth music, the staff costume design, the catalog photograph, and animation, etc.

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