THE 36th TOKYO MOTOR SHOW
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VOLUME 5
 
Visitors exceed projections
-- First commercial vehicle show a success --
   

The last half of the show (the 3rd and 4th) that happened to be weekend brought crowds of businessmen and families, with long lines forming at the gates prior to opening. The commercial vehicle show was every bit as popular as the passenger car show. The 34th Tokyo Motor Show, and the first exclusively for commercial vehicles, closed on the 4th, and during the 5-day period, a total of 177,900 visitors were seen, well exceeding the 120,000 projected by the show's organizer, Japan Motor Industrial Federation, Inc.

Commercial vehicles tend to be thought of as a business-oriented field, but a large number of visitors from the general public were seen throughout the show, which was busier and livelier than anyone expected. "Tokyo Motor Show" is indeed a strong brand.

As the first international, comprehensive commercial vehicle show in Asia, the Tokyo Motor Show received wide attention from the domestic and foreign press, with 2,745 reporters on hand for press day. Reporters from Thailand, Hong Kong and other Asian countries were prominent, reinforcing the show's position as the "hub show" in Asia.

Exhibitors were sensitive to current trends like stiffer environmental regulations and the evolution in the car being brought about by IT (Information Technology). Exhibits proposed new forms of distribution, as companies competed on their environmental, safety and information innovations.

The Tokyo Motor Show was also a bit different from commercial vehicle shows in Europe and North America, with its large number of concept cars, welfare vehicles and other exhibits that went beyond the confines of commercial vehicles presenting how life could be made a bit more enjoyable and comfortable. This was part of the reason why the show was such a success with the general public and schoolchildren

It was a successful show from a business standpoint as well. The motor show is known for its ability to stir up latent demand and the people staffing the booths appeared busy fielding negotiations and answering questions.


Long lines at the entrance gate,
on par with the passenger car show

 


The latest amusement park ride?
No, just waiting for a test-ride.

 
 
 

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