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"Mobile Office"a hit
Nissan |
Like last year, Nissan Motor's booth was done in a clean ivory white. Near the central aisle it had a large Guest Lounge space "specially set up" for the show, making efforts to attract and keep potential customers.
Nissan's theme for this year is "Business Convenience." It has 18 vehicles on display, and Mr. Norio Matsumura, the Executive Vice President for Global Sales and Marketing, says that by fusing offices and vehicles the company "wants to push a new genre of cars that anticipates the needs of tomorrow."
Highlights at the Nissan exhibit include the "BeeLine" that tries to make it as easy as possible for the driver to work and represents perhaps the ultimate in "mobile offices." Also attracting attention is the "CARAVAN delivery version" that adds advanced utilities to Nissan's long-standing "CARAVAN" series of commercial vehicles. Guests and users throng to the booth as if in evidence that "Nissan is back in form."
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Is this a "Red Stage" or a "Blue Stage" dealer showroom?
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New logo mark unveiled
Nissan Diesel |
Nissan Diesel uses the same colors as Nissan to emphasize its group ties. This theme this year is,Åg "Better Than Ever" Doing Our Best.Åh During the press briefing, President Iwao Nakamura emphasized Nissan Diesel's efforts to develop relationships of trust with its users, saying, "We want even stronger ties with our customers and want to continue to be a company that is chosen by our customers." For the show Nissan Diesel has unveiled the new design for the top mark on its vehicles. The new logo will appear on all domestic-market trucks and buses sold next year and beyond.<br>
Nissan Diesel has 7 vehicles on display. The "CONDOR MK" series includes the world's first hybrid truck, which combines an engine and a motor with a "Super power capacitor" that achieves a dramatic increase in energy density. Also on display is the "Big Thumb" series of large trucks, which this year achieve substantial improvements in fuel economy and reductions in pollution thanks to a newly developed electronic control unit (12-speed ESCOT-AT ). Engineers visiting the show were particularly impressed with the technology display corner, where Nissan Diesel's new anti-pollution technologies could be found.
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The "CONDOR MK" is the one of the world's highest-tech trucks.
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Commercial vehicles go "Zoom-Zoom" too with new technologies and new ideas
MAZDA |
The Mazda booth is located in the center of the West Hall. It continues with the rhythmic "Zoom-Zoom" brand message that it used for the passenger vehicle show last year.
Mazda has 21 vehicles on display, focusing on compact trucks and vans. President Lewis Booth, who was appointed just last June, says that the three keywords for Mazda are "environment," "new business style," and "welfare." He goes on, "Our new technologies and new ideas are second to none." With so much new technology on display, it is hard to choose a highlight, but the honor probably goes to the "Titan Dash Clean Diesel Hybrid," a hybrid truck that combines a newly developed common rail diesel engine with an electric motor. It achieves approximately 50% higher fuel economy than conventional diesel vehicles of the same style while reducing NOx emissions by approximately 65% and particulate matter (PM) by approximately 85%. Mazda also provides a wide range of variations on its "Bongo" series and other vehicles already on the market.
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Guide on the main stage tells visitors about the exhibit to the "Zoom-Zoom" rhythm.
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Excellence abounds among the premieres
Kodaira Industrial, ShinMaywa, Kyokuto Kaihatsu, Kutsenits |
In the Commercial Vehicles Body Corner in the Center Hall, four companies, Kodaira Industrial, ShinMaywa, Kyokuto Kaihatsu Kogyo, and Kutsenits, have once again chosen to field individual booths.
Kutsenits has five vehicles on display, including two world premieres and one Japan premiere. The highlight is the world-premiere "CITY-1" compact non-step bus with seating for 20. Shin- Maywa has five vehicles at its booth, including the world premiere of the "ARM-ROLL EZ," which takes a light truck chassis and equips it with demountable containers.
Kodaira Industrial has two Japan premieres for its "FLATSMALL" series of trailers. Business users were impressed by Kyokuto Kaihatsu's "FLATOP" makes cargo loading and unloading easier by bringing the body down almost to ground level.
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