Mitsubishi i Developed to an "innovative new-age minicar" key phrase, i proposes a totally new and original set of values. i proposes the three new values, comfortable marriage between original exterior lines and roomy interior living space, all-directional crashworthiness, athletic performance and a classy ride. The development team adopted a totally new approach to the challenge of building these three core values into the space limitations dictated by minicar dimensions. The solution is the rear-midship layout. There can be little doubt that the near future will see the growth of a market for a new breed of minicar that offers premium levels of reliability, material quality, and design to extend the choices of prospective purchasers.