The last half of
the show (the 3rd and 4th) that happened to be weekend
brought crowds of businessmen and families, with long
lines forming at the gates prior to opening. The commercial
vehicle show was every bit as popular as the passenger
car show. The 34th Tokyo Motor Show, and the first exclusively
for commercial vehicles, closed on the 4th, and during
the 5-day period, a total of 177,900 visitors were seen,
well exceeding the 120,000 projected by the show's organizer,
Japan Motor Industrial Federation, Inc.
Commercial vehicles tend to be thought
of as a business-oriented field, but a large number
of visitors from the general public were seen throughout
the show, which was busier and livelier than anyone
expected. "Tokyo Motor Show" is indeed a strong brand.
As the first international, comprehensive
commercial vehicle show in Asia, the Tokyo Motor Show
received wide attention from the domestic and foreign
press, with 2,745 reporters on hand for press day. Reporters
from Thailand, Hong Kong and other Asian countries were
prominent, reinforcing the show's position as the "hub
show" in Asia.
Exhibitors were sensitive to current
trends like stiffer environmental regulations and the
evolution in the car being brought about by IT (Information
Technology). Exhibits proposed new forms of distribution,
as companies competed on their environmental, safety
and information innovations.
The Tokyo Motor Show was also a bit different
from commercial vehicle shows in Europe and North America,
with its large number of concept cars, welfare vehicles
and other exhibits that went beyond the confines of
commercial vehicles presenting how life could be made
a bit more enjoyable and comfortable. This was part
of the reason why the show was such a success with the
general public and schoolchildren
It was a successful show from a business
standpoint as well. The motor show is known for its
ability to stir up latent demand and the people staffing
the booths appeared busy fielding negotiations and answering
questions.
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Long lines at the entrance gate,
on par with the passenger car show
The latest amusement park ride?
No, just waiting for a test-ride.
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