A lot of prototypes were displayed again at this Show. However, few of these were exhibited merely as advertisements as was seen at the previous show. Some models were aimed at actual marketing.

The highlight was the debut of Honda Sports 360 and 500. These were the first 4-wheeled cars produced by Honda, which had become a world-famous motorcycle manufacturer. Both cars were high-performance, miniature sports cars, equipped with a 4-cylinder, twin-cam engine generating a maximum speed of120km for Model 360 and more than 130km for Model 500. Toyota displayed the Publica Sports with a futuristic body and no door. It had a canopy that slid backward like that on a fighter. Nissan displayed the Fairlady with a detachable hardtop. Popular sports cars were the Mitsubishi Colt Convertible and Prince Sports Convertible.

Representative sedans included the Gloria redesigned in the style of American Corvair; the Crown, with a newly designed X-type frame; and Nissan Cedric with four horizontal head lights. Prototypes displayed were Carol 600 and a new model 1000 from Toyo Kogyo, and the 700 to 1000 range from Suzuki. The trend in the 9th Show was a blooming of Japanese cars, reflecting automakers enthusiasm and versatility, with an emphasis on design.

The Show, because of this merit, attracted 1,040,900 motor fans surpassing the 1 million mark for the first time. Hence, roads from Ginza to Harumi were jammed with over 10,000 visitors cars a day. The organizers, therefore, had to scramble to direct traffic around the showplace, and commenced sea transport between Takeshiba Pier and Harumi Port. The venue was expanded to accommodate 410 exhibits. As a first attempt, a Technical Center with various equipment was installed by the Automotive Machinery and Tool Manufacturers Association and others, and was well received by many interested fans.