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Mazda Motor Corporation
Head Office
3-1 Shincho, Fuchu-cho, Aki-gun, Hiroshima 730-8670
Tokyo Headquarters
1-1-7 Uchisaiwai-cho, Chiyoda-ku, Tokyo 100-0011 |
| Guide to the Mazda
Booth |
For several years now, Mazda has been
working hard to establish a distinctive global brand that reflects
our deep commitment and relationship to our customers. The resulting
core value, "New idea that stir your emotions (Kokoro wo ugokasu
shin-hassou),"succinctly expresses our aspirations. We intend
for Mazda products to create heart-pounding excitement through distinctive
design, visionary functions and equipmenttailored to today's lifestyles,
and spirited handling and performance that tell the driver unmistakably
"This is a Mazda."
"New ideas" are designed into every Mazda passenger car
and commercial vehicle. This year's Mazda exhibit at the Tokyo Motor
Show will present a variety of commercial and special-purpose vehicles
that bring our new ideas to life. These vehicles, like all Mazda
cars, are designed to meet the stringent demands of today's sophisticated
drivers. We have fulfilled and moved beyond the practical performance
essentials of durability, economy and loading capacity to deliver
the extra values discerning customers demand: comfort, exceptional
versatility and the advanced safety measures necessary to fully
support the pleasure of driving.
In addition to offering great vehicles, this year's exhibit will
impress upon visitors the essence of our brand: the stylish, insightful
and spirited Mazda personality. The booth will be a bright open
space, featuring a crisp blue and white color scheme and anchored
by the bold, graceful curves of a sloping central passage. The design
is framed and defined by innovative "Graphic Walls" showing
dynamic images of Mazda owners. The heart of this stylish design
is the intersection of the central passage with the main stage,
which symbolizes this year's exhibition concept:"The crossroads
where Mazda and customers meet."
The layout is conveniently arranged into zones for each product
group. The upper main stage will spotlight environment-friendly
vehicles which use clean alternative fuels, such as the Titan CNG(compressed
natural gas) truck and the LPG(liquefied petroleum gas) waste-collection
vehicle. Also on this stage we will display the Premacy-i welfare
vehicle, designed to ensure safe, comfortable outings for wheelchair-bound
passengers. These vehicles illustrate one of our major themes for
this year: Mazda's vigorous efforts in the fields of environmental
and human welfare.
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In front of the main stage, a wide
range of Mazda vehicles will be arranged in four category zones
around a central viewpoint, giving visitors easy access to their
particular area of interest. On the sub-stage, visitors will find
the expanded model lineup of the new Titan Series - developed on
the driver-pleasing premise of "comfortable ride with tough
utility"- and the Bongo Series, much admired for large cargo
capacity and exceptional convenience. Other zones will feature a
variety of vehicles built to be strong, reliable partners in business
and family life. Among these will be Mazda commercial vehicles in
a diverse range of body types and sizes, including compact business
vehicles such as the Familia van and the Scrum Series, and the Mazda
i-Series Wheelchair transports that feature easy-to-operate tailgate-loading
for wheelchair-bound passengers.
On the central slope, visitors will be attracted to the new Mazda
Tribute, an innovative SUV just introduced this autumn.
The consulting station, which will be staffed fulltime by knowledgeable
personnel ready to explain the vehicles and answer questions, will
feature a spacious business talk corner for one-on-one handling
of customer inquiries about specially-equipped vehicles and individual
specifications.
We are looking forward to welcoming you to "The crossroads
where Mazda meets customers." It's always a pleasure to share
Mazda's "New ideas that stir your emotions" with the car-loving
public. |
| Products on Display |
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Titan CNG van(prototype to be marketed)
Natural gas shows great potential as a clean replacement for petroleum
fuels. In the Titan CNG box-type van, natural gas stored at a
pressure of 200 atmospheres is delivered to the engine via a series
of pressure-reduction steps through reducing valves, a system
which emits exhaust gas containing minimal nitrogen oxides(NOx)
and no black smoke. Yet even with such environment-friendly qualities,
the Titan's excellent performance stands up well in comparison
with diesel-engine cars. Thanks to low noise and vibration, the
Titan CNG van delivers superior ride comfort for driver and passengers
alike.
Titan LPG waste-collection vehicle (prototype)
Due to the low-pollution advantages of minimal NOx emission and
no black smoke, many municipalities have adopted LPG-fueled vehicles
for public works. To these assets, the Titan LPG waste-collection
vehicle on exhibition adds a special deodorizing system, which
steadily drips a metal phthalocyanine solution on to waste materials
to reduce bad-smelling garbage into odorless materials. In addition
to improving working conditions for sanitation workers, this innovation
will preserve the pleasant environment along residential routes
during garbage collection.
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Titan Event Car (prototype)
A Titan Event Car, based on the Titan camping-car, will serve
visitors as the mobile ÅgCrossroads Cafe" coffee shop.
In addition to the front seat doors and a body-side door on the
left, the Titan will have a left side wall that opens upward.
This body structure enables the Titan Event Car to transport three
stall members and many products to an event site, where the left
side can be opened to conduct event operations without having
to the vehicle. In addition to the Event Car's functionality as
a mobile snack stand, display appliances can be added to the interior,
turning the vehicle into a mobile showroom. This is the kind of
versatility that makes Mazda vehicles such valuable partners for
work and family life.
Premacy-i (prototype to be marketed)
This Premacy-based vehicle has an extremely low floor and a gentle
access slope to facilitate the transport of disabled or elderly
people in wheelchairs. With separate second-row seats, Premacy-i's
three-row seating configuration can accommodate six persons. To
accommodate a wheelchair, the third-row seat can be removed, an
access ramp extended from the tailgate, and the wheelchair secured
close to the second-row seats so that the wheelchair-bound person
can remain seated for the ride. The positioning of the anchorage
enables easy conversation with other passengers to enhance the
pleasure of the outing. The Premacy-i's lightweight ramp is easy
to extend and retract, lessening the task of caregivers and promoting
wheelchair passenger comfort.
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| List
of exhibition models |
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Titan CNG van [prototype to marketed]
Titan LPG waste-collection vehicle [prototype]
Titan Event Car [prototype]
Premacy-i(wheelchair transport) [prototype to be marketed]
Titan 2-ton refrigerator car
Titan 2-ton truck, customized version(specially equipped model)
Titan 2-ton vehicle transport
Titan 2-ton dump truck, deluxe version
Titan 3-ton dump truck, customized version
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Bongo Brawny double-cab
1.25-ton truck, deluxe version
Bongo Brawny 1.25-ton truck, customized version
Bongo Brawny 1.5-ton truck, deluxe version
Bongo van
Bongo van refrigerator car
Bongo truck
Bongo truck cooling car
Bongo Brawny van
Familia van
Scrum van
Scrum truck
Demio-I(wheelchair transport)
Tribute GL-X(specially equipped model)
Tribute GL-X
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