What to see at our booth
Isuzu Motors Ltd. is a sports utility vehicle (SUV) specialist. Individualistic SUVs designed with Isuzu flair satisfy both committed SUV drivers and other adventurous car-loving people. Using its special expertise, Isuzu continues advance the development and manufacture of low-emission, fuel-efficient diesel engines. Notable for their environmental friendliness, these power units have been attracting the eyes of the world. At the 33rd Tokyo Motor Show-the last large passenger car show in the 20th century-using the slogan ÅgGo further-Further than enyone else", and with emphasis on the SUV diesel engine technology that the company knows so well, we are presenting Isuzu as an automaker that can never be ordinary, one who will always make continued effort for improvement and sustainable growth. We are also showing our refined next-generation SUVs, which combine beautiful design and high-end technology. In the technology display sector, our exhibit introduces a rich line-up of innovative products and technologies that contribute to environmental preservation and energy saving as we strive to become the world's number one diesel manufacturer.
[Theme]
An SUV gives the driver the thrillin sensation of being able to go anywhere. To get this invigorating feeling across, SUV specialist Isuzu is using the slogan "Go further-Further than anyone eles". The double meaning of this slogan suggests that Isuzu also continues to go that extra mile, both in SUV design and in diesel engine technology.
[Introduction to SUVs]
The charms of SUVs include excellent practical utility and tough reliability with new a slant. This appeals to adventurous people who want a stylish feeling of freedom. Our [REVOLUTIONARY VEHICLE -KAI-] is a full-sized futuristic off-road vehicle. The [ZXS] is at the pinnacle of SUV refinement and is designed to appeal to city dwellers who want a distinctive passenger car. Isuzu's open 2-seater concept car [VX-O2] is a first of a kind in the new Off Roadster genre. In addition to these concept cars, to suggest new uses for SUVs, we are showing other vehicle adaptations based on established models and are also presenting the SUV series made by Isuzu, a sport-utilty specialist.
[Isuzu Diesel Expertise]
We present our innovative technologies, which are powering Isuzu into position as the world's number one diesel engine maker. Our new diesel engines consume less fuel, last longer, and emit less of the CO2 that is a major factor in global warming. Other innovations include new technologies to further enhance environmental benefits and help improve the quality of metropolitan air, as well as advanced technologies to smooth out the power curve and to reduce noise, weight, and form factor. Visitors can see how we are working to provide engines as smooth as gasolines by developing electronic control and higher torque. On view will be an extensive line-up of engines, the embodiment of Isuzu dedication and expertise.