2-1-1, Minamiaoyama, Minato-ku, Tokyo, Japan 107-8556
Introduction
As a follow-up to the previous "Small is Smart" slogan, Honda is making "Be Smart, Have Fun !" the main theme of the company's automobile and motorcycle zones at this year's Tokyo Motor Show. The new slogan expresses Honda's vision of the new possibilities and pleasures automobiles and motorcycles will be offering in the 21st century. Honda cars and motorcycles will be "smart" in terms of environmental and safety concerns, without sacrificing "fun" or enjoyment.
In keeping with the "Be Smart, Have Fun !" theme, the automobile section of the Honda booth will feature presentations that express Honda's perceptions on the relationships between people and the new generation of cars, as well as between tha automobile and society. Both the smart and fun aspects will be represented by a variety of show models, concept cars, new technologies and exicting production vehicles. The Honda booth will provide a window on the near future of the automobile. The motorcycle comer presents environment-friendly technologies and concept models that reveal Honda's vision of greater harmony in the future between motorcycles, humans and society. Sevral "fun" and friendly models from the current Honda lineup are also on display. The joys of motorcycle riding, socializing, customizing and more are clearly conveyed.
The Honda booth will present a variety of exhibits that allow visitors to see how dreams and technology come together to produce a constantly changing future.
As a follow-up to the previous "Small is Smart" slogan, Honda is making "Be Smart, Have Fun !" the main theme of the company's automobile and motorcycle zones at this year's Tokyo Motor Show. The new slogan expresses Honda's vision of the new possibilities and pleasures automobiles and motorcycles will be offering in the 21st century. Honda cars and motorcycles will be "smart" in terms of environmental and safety concerns, without sacrificing "fun" or enjoyment.
The motorcycle comer presents environment-friendly technologies and concept models that reveal Honda's vision of greater harmony in the future between motorcycles, humans and society. Sevral "fun" and friendly models from the current Honda lineup are also on display. The joys of motorcycle riding, socializing, customizing and more are clearly conveyed.
