Daewoo Motor Background
With a full product lineup ranging from minicar to sport utility vehicles, luxury sedan and commercial vehicles, Daewoo Motor Co. Ltd. has become one of the most dynamic and exciting brands in the global automotive industry.
Founded as a joint venture with General Motors in 1972, Daewoo Motor became fully independent in October 1992 and today ranks as a truly global player : Daewoo vehicles are sold in more that 150 nations through a network of 35 sales companies, 116 distributors and more than 2,800 dealers.
The '90s have seen a six-fold growth in Daewoo's annual production capacity which currently stands at 2.39 million units worldwide.
This dramatic growth is the result of Daewoo's global business outlook which extends to product development.
Daewoo car are conceived and developed through a collaborative effort that spans the globe and makes use the finest engineering and styling talent available.
This global thinking also extends to Daewoo's investment strategy and the targetting of emerging markets in Eastern Europe, the CIS, the Middle East and Africa which offer exceptional growth potential.
The acquisition of Ssangyong Motor Co. In early 1998 extended Daewoo's product line to include minivans and 4WDs.
Daewoo Motor Product
Daewoo offers a diverse selection of high-quality vehicles to fully meet the needs of its global customers.
Mini-vehicles include the ever popular Tico and the new best-selling Matiz.
The Lanos appeals to the subcompact-buyer and the Nubira to those preferring a balance of economy and compact car comfort. The highly aerodynamic Leganza is Daewoo's executive sedan.
For those in the market for luxury sedan, Daewoo offers the Chairman, produced under technical license with world- leading maker and Arcadia which is built under Honda technical License. Buyers of 4WDs can choose from the Musso and the Korando, which have distinguished themselves in Paris Daker Rally.
One of the highlights of 1998 was the launch of Daewoo's new mini-car Matiz which has been a phenomenal success capturing the number one sales spot in the domestic market. Since the start of exports in the second half of 1998, Matiz has had an overwhelming positive reception in overseas markets, particularly in Italy. Matiz will be launched in the end of 1999 in Japan.
