|
The 39th Tokyo Motor Show - Passenger Cars & Motorcycles - (2005)
Visitor Survey Results
General Public
1. Summary
1) |
Visitor profile
The male-to-female ratio for visitors was the same as the previous show, while average age went up. |
2) |
Visit details
The top five sources of information for the Show were the same as the previous show. Among those, the number of people who "saw the Tokyo Motor Show website" rose slightly, and those who "heard about it from other Internet websites" also increased. |
3) |
Main purpose of visit
- |
The number one and two main purposes of visiting were in the same order as previously. |
- |
Among special exhibits, visitors most wanted to see the "Special Exhibit to Commemorate the 50 Years of the Tokyo Motor Show." |
- |
More people were able to achieve their main purpose of visiting; the reason of "too crowded to really see well" for not achieving purpose of visit decreased significantly. |
|
4) |
Special events and measures
Positive reactions ("very satisfied" and "somewhat satisfied") toward the special exhibits were high overall. |
5) |
Extended dates and next show
- |
Regarding the extended dates, 70% responded that "the length was good," while almost 30% indicated "would like it to be even longer." |
- |
Almost 90% expressed interest in attending the next "Integrated Show." |
|
2. Survey Outline
Sample |
Visitors between 15 and 69 years of age |
Method |
Interviewed by staff after viewing exhibit, opinions solicited, and forms filled in |
Period |
Saturday, October 22 through Sunday, November 6 (16 general public days) |
Sample extraction method |
Stratified sampling method based on visitor observation data |
Number of samples |
1,615 |
|
3. Survey Results
1) Sample Attributes
(1) Gender |
<Unit: %> |
|
39th Show |
37th Show |
Male |
78.3 |
77.7 |
Female |
21.7 |
22.3 |
|
|
(2) Age |
<Unit: %> |
|
39th Show |
37th Show |
Lower (15 to 29 yrs) |
32.4 |
38.7 |
Middle (30 to 49 yrs) |
50.0 |
48.0 |
Upper (50 to 69 yrs) |
17.6 |
13.3 |
Average age |
36.7 yrs old |
35.0 yrs old |
|
|
2) Visit Details
(1) Number of visits to the show |
<Unit: %> |
|
39th Show |
37th Show |
First visit |
28.3 |
28.8 |
2 to 3 visits |
30.0 |
31.2 |
4 to 5 visits |
20.5 |
20.0 |
6 to 10 visits |
13.3 |
13.0 |
11 to 15 visits |
3.6 |
3.3 |
16 to 20 visits |
1.7 |
2.0 |
21 visits or more |
2.7 |
1.7 |
Average number of visits |
4.53 visits |
4.24 visits |
|
(2) Source of information (Top 10) |
<Unit: %> |
|
39th Show |
37th Show |
Saw magazine advertisement |
25.1 |
29.5 |
Through the news on TV or radio |
24.3 |
23.4 |
Saw the Tokyo Motor Show website |
20.9 |
20.3 |
Saw newspaper advertisement |
17.3 |
21.2 |
Heard from friends or acquaintances |
17.0 |
22.0 |
Company or work-related |
16.5 |
19.9 |
Saw newspaper or magazine article |
16.0 |
19.6 |
Heard about it from other Internet websites |
9.7 |
7.0 |
Saw transit advertisement such as hanging poster or poster above window |
8.4 |
10.4 |
Saw poster or pamphlet |
8.4 |
9.1 |
|
(3) Final source of transportation for reaching venue |
<Unit: %> |
|
39th Show |
37th Show |
JR Keiyo Line |
47.0 |
44.3 |
JR Musashino Line (direct) |
4.3 |
5.9 |
JR Sobu Line |
3.5 |
3.4 |
Keisei Chiba Line |
1.1 |
0.9 |
Train total |
56.0 |
54.6 |
Private Vehicle |
37.7 |
38.9 |
Motorcycle |
1.9 |
3.0 |
Bicycle |
1.0 |
0.3 |
Walked |
0.5 |
0.6 |
Other |
2.8 |
2.8 |
|
(4) Time of entry at venue |
<Unit: %> |
|
39th Show |
37th Show |
9:00 – 9:59 |
17.9 |
11.3 |
10:00 – 10:59 |
31.1 |
34.1 |
11:00 – 11:59 |
17.5 |
16.8 |
Total of visitor morning arrivals |
66.6 |
62.2 |
12:00 – 12:59 |
12.2 |
12.1 |
13:00 – 13:59 |
7.1 |
10.8 |
14:00 – 14:59 |
6.6 |
7.3 |
15:00 – 15:59 |
5.1 |
5.4 |
16:00 and after |
2.5 |
2.1 |
Average time of arrival |
11:20 |
11:31 |
|
3) Purpose of visit
|
<Unit: %> |
|
39th Show |
37th Show |
To see specific vehicles |
72.5 |
73.2 |
To learn about the latest technologies |
35.9 |
35.8 |
To enjoy the show |
27.6 |
30.3 |
To gather information for my work or studies |
17.9 |
24.0 |
To learn about automobile parts |
13.1 |
17.4 |
To see new special events |
10.7 |
12.3 |
Other |
4.8 |
4.2 |
|
4) Degree of achievement of main purpose of visit
|
<Unit: %> |
|
39th Show |
37th Show |
Fully achieved(+2) |
27.8 |
90.2 |
24.1 |
87.2 |
More or less achieved(+1) |
62.4 |
63.1 |
Can’t say( 0) |
6.3 |
8.0 |
Not really achieved(-1) |
3.1 |
3.5 |
4.3 |
4.8 |
Not at all achieved(-2) |
0.4 |
0.5 |
Score (Weighted average of points above) |
1.14 |
1.06 |
|
5) Reasons for not achieving main purpose of visit
|
<Unit: %> |
|
39th Show |
37th Show |
Too crowded to really see well |
33.3 |
66.7 |
Couldn’t acquire explanations and/or information anticipated |
28.1 |
17.4 |
Inadequate vehicles and/or parts that I wanted to see |
22.8 |
24.6 |
Exhibits were not creative enough |
10.5 |
11.6 |
Couldn’t sit in or touch some of the exhibited vehicles |
8.8 |
14.5 |
Other |
17.5 |
17.4 |
|
6) Intent to study for new vehicle purchase
|
<Unit: %> |
|
39th Show |
37th Show |
Definite intent(+2) |
27.1 |
62.5 |
23.5 |
60.5 |
Moderate intent(+1) |
35.4 |
37.0 |
Can’t say( 0) |
14.3 |
13.6 |
Little intent(-1) |
10.6 |
23.1 |
13.9 |
25.9 |
No intent whatsoever(-2) |
12.6 |
12.0 |
Score (Weighted average of points above) |
0.54 |
0.46 |
|
7) Degree of awareness/use of special events and measures
(1) Degree of use |
<Unit: %> |
|
Actually used |
Knew, but didn’t use |
Didn’t know /
didn’t use |
Special Exhibit to Commemorate 50 Years of the Tokyo Motor Show |
52.3 |
14.4 |
33.3 |
Clean Energy Vehicles Test Ride |
5.6 |
43.8 |
50.6 |
Symposium |
1.1 |
22.2 |
76.7 |
Carrozzeria Exhibit |
42.6 |
21.9 |
35.5 |
Festival Park |
9.5 |
23.7 |
66.8 |
Kids Motorcycle Sports School |
1.1 |
29.3 |
69.6 |
TOKYO MOTOR SHOW QUICPay |
1.7 |
12.9 |
85.4 |
Priority Seats |
8.3 |
19.8 |
71.9 |
|
(2) Degree of satisfaction among users |
<Unit: %> |
|
Very
satisfied
(+2) |
Somewhat
satisfied
(+1) |
Can’t say
(±0) |
Not very
satisfied
(-1) |
Completely
dissatisfied
(-2) |
NA |
Score |
Special Exhibit to Commemorate 50 Years of the Tokyo Motor Show |
33.7 |
52.2 |
11.1 |
2.7 |
0.1 |
0.1 |
1.17 |
Clean Energy Vehicles Test Ride |
44.0 |
40.7 |
11.0 |
3.3 |
1.1 |
- |
1.23 |
Symposium |
29.4 |
41.2 |
17.6 |
11.8 |
0.0 |
- |
0.88 |
Carrozzeria Exhibit |
31.3 |
50.0 |
15.4 |
2.8 |
0.3 |
0.3 |
1.09 |
Festival Park |
38.6 |
45.8 |
14.4 |
1.3 |
0.0 |
- |
1.22 |
Kids Motorcycle Sports School |
22.2 |
38.9 |
27.8 |
5.6 |
5.6 |
- |
0.67 |
TOKYO MOTOR SHOW QUICPay |
48.1 |
44.4 |
7.4 |
0.0 |
0.0 |
- |
1.41 |
Priority Seats |
60.4 |
29.9 |
9.0 |
0.0 |
0.0 |
0.7 |
1.52 |
|
8) Feedback on 16-day length including three weekends
|
<Unit: %> |
The length was good |
71.2 |
Would like it to be even longer |
27.1 |
Other |
1.7 |
|
9) Desire to visit next “Passenger Cars & Motorcycles” show
|
<Unit: %> |
Definitely want to visit (+2) |
60.0 |
87.2 |
Want to visit (+1) |
27.2 |
Not sure (0) |
8.6 |
Don't really want to visit (-1) |
3.2 |
4.1 |
Don't want to visit at all (-2) |
0.9 |
Score (Weighted average of points above) |
1.42 |
|
<*Ratio of males and females>
Year |
Show |
Format |
Percentage of males |
Percentage of females |
2005 |
39th |
Passenger Cars & Motorcycles |
78.3 |
21.7 |
2004 |
38th |
Commercial & Barrier-free Vehicles |
74.8 |
25.2 |
2003 |
37th |
Passenger Cars & Motorcycles |
77.8 |
22.2 |
2002 |
36th |
Commercial Vehicles |
82.8 |
17.2 |
2001 |
35th |
Passenger Cars & Motorcycles |
77.7 |
22.3 |
2000 |
34th |
Commercial Vehicles |
82.3 |
17.7 |
1999 |
33rd |
Passenger Cars & Motorcycles |
78.2 |
21.8 |
|
Visitors from Overseas
1. Summary
Visitors to the Tokyo Motor Show from abroad accounted for 4.2% of total attendees. Among them, 80% were male. By area, Asia was top with 41%, followed by Europe with 22.2%. The largest ratio by country was Korea with 12.7%. Besides Korea, three other Asian countries were in the top ten: China, India, and Malaysia.
2. Survey Outline
Sample |
Men and women from the general public, excluding exhibitors and organizers |
Method |
Survey takers interviewed, solicited opinions, and filled in a survey of people passing through the exit gates. |
Period |
Wednesday, October 26 through Tuesday, November 1 (7 general public days) |
Sample extraction method |
Random sampling of people passing through exit gates |
Number of samples |
17,953 |
|
3. Survey Results
(1) Attendance ratio/ Visitors from overseas |
< Unit: %> |
Japanese |
95.5 |
Visitors from Overseas |
4.2 |
Unknown |
0.3 |
|
|
|
(3-1) Attendance ratio/ Visitors from overseas on weekdays |
< Unit: %> |
Japanese |
96.0 |
Visitors from Overseas |
3.8 |
Unknown |
0.2 |
|
(3-2) Attendance ratio/ Visitors from overseas on weekend |
< Unit: %> |
Japanese |
95.0 |
Visitors from Overseas |
4.7 |
Unknown |
0.3 |
|
(4) Breakdown of foreign attendants by region (%) |
< Unit: %> |
Asia |
41.0 |
Europe |
22.2 |
North, Central America, and Caribbean nations |
15.0 |
South America |
13.4 |
Oceania |
5.0 |
Northern Eurasia |
2.5 |
Africa |
1.0 |
|
(5) Breakdown of foreign attendance: top 10 countries |
< Unit: %> |
1 |
Korea |
12.7 |
2 |
USA |
10.3 |
3 |
Brazil |
10.1 |
4 |
China |
7.4 |
5 |
Germany |
5.5 |
6 |
UK |
4.8 |
7 |
France |
3.7 |
7 |
India |
3.7 |
9 |
Australia |
3.6 |
10 |
Malaysia |
3.0 |
|
Wheelchair Users
1. Summary
1) |
Visitor profile
For the male-to-female ratio, males increased, while females decreased. Average age has dropped. |
2) |
Visit details
- |
Regarding sources of information, "saw the Tokyo Motor Show website" and "saw magazine insert" were top. |
- |
The number of visitors entering from the East Gate (arriving by train) increased. |
|
3) |
Main purpose of visit
- |
The top four main purposes of visiting were in the same order as previously. |
- |
Degree of achievement for main purpose of visit decreased slightly. |
|
4) |
Care for wheelchair users
- |
Positive evaluations (extremely good and fairly good) of admission route and staff responsiveness decreased. |
- |
Positive evaluations of the barrier-free level in the venue increased. |
|
5) |
Special events and measures
Positive reactions ("very satisfied" and "somewhat satisfied" toward the special exhibits were very high overall. (Only three people experienced the Vehicle Test Rides) |
6) |
Desire to visit the next show
- |
Almost 90% expressed interest in attending the next "Integrated Show," while zero said they wouldn't attend. |
- |
If a "Special Viewing" is held next time, almost 100% would like to attend. |
|
2. Survey Outline
Sample |
Male and female wheelchair users from the general public between 15 and 69 years of age |
Method |
Interviewed by staff after viewing exhibit, opinions solicited, and forms filled in |
Period |
Special viewing for people in wheelchairs at 1-6 PM Thursday, October 20 |
Number of samples |
108 (Reference: Total number of wheelchair users: 327 / Total number of accompanying persons: 399) |
|
3. Survey Results
1) Sample Attributes
(1) Age |
<Unit: %> |
|
39th Show |
37th Show |
Lower (15 to 29 yrs) |
16.7 |
12.6 |
Middle (30 to 49 yrs) |
64.8 |
63.2 |
Upper (50 to 69 yrs) |
18.5 |
24.2 |
Average age |
39.9 yrs old |
40.7 yrs old |
|
|
(2) Place of residence |
<Unit: %> |
|
39th Show |
37th Show |
Tokyo |
27.8 |
27.4 |
Chiba |
15.7 |
32.6 |
Saitama |
13.0 |
7.4 |
Kanagawa |
12.0 |
17.9 |
Greater Metropolitan area total |
68.5 |
85.3 |
Kanto region total |
77.8 |
88.4 |
Other than Kanto region total |
22.2 |
11.6 |
|
|
2) Visit Details
(1) Source of information (Top 10) |
<Unit: %> |
|
39h Show |
37th Show |
Saw the Tokyo Motor Show website |
36.1 |
26.3 |
Saw magazine insert |
33.3 |
- |
Heard from friends or acquaintances |
15.7 |
17.9 |
Saw magazine advertisement |
13.9 |
12.6 |
Through the news on TV or radio |
13.0 |
4.2 |
Saw newspaper advertisement |
8.3 |
1.1 |
Heard about it from other Internet websites |
6.5 |
8.4 |
Heard from automobile dealer or sales staff |
4.6 |
5.3 |
Saw newspaper or magazine article |
2.8 |
5.3 |
Company or work-related |
2.8 |
6.3 |
|
(2) Entrance gates used
|
<Unit: %> |
|
39h Show |
37th Show |
West Gate |
81.5 |
91.6 |
East Gate |
11.1 |
4.2 |
Other |
7.4 |
4.2 |
|
|
(3) Time spent at show |
<Unit: %> |
|
39th Show |
37th Show |
Less than 2 hrs. |
15.7 |
12.6 |
2 hrs. - 2 hrs. 59 min. |
24.1 |
14.7 |
3 hrs. - 3 hrs. 59 min. |
25.0 |
32.6 |
4 hrs. - 4 hrs. 59 min. |
27.8 |
29.5 |
5 hrs. - 5 hrs. 59 min. |
6.5 |
9.5 |
6 hrs. - 6 hrs. 59 min. |
0.9 |
0.0 |
7 hrs. or more |
0.0 |
1.1 |
Average time at show |
3 hrs. 23 min. |
3 hrs. 37 min. |
|
|
3) Main purpose for visiting Tokyo Motor Show
|
<Unit: %> |
|
39th Show |
37th Show |
To see specific vehicles |
83.3 |
80.0 |
To learn about the latest technologies |
32.4 |
35.8 |
To enjoy the show |
30.6 |
21.1 |
To learn about automobile parts |
16.7 |
14.7 |
To gather information for my work or studies |
14.8 |
8.4 |
To see the new special events |
14.8 |
9.5 |
Other |
2.8 |
5.3 |
|
4) Degree of achievement of main purpose of visit
|
<Unit: %> |
|
39th Show |
37th Show |
Fully achieved(+2) |
22.2 |
86.1 |
36.8 |
90.5 |
More or less achieved(+1) |
63.9 |
53.7 |
Can’t say( 0) |
7.4 |
5.3 |
Not really achieved(-1) |
6.5 |
6.5 |
4.2 |
4.2 |
Not at all achieved(-2) |
0.0 |
0.0 |
Score (Weighted average of points above) |
1.02 |
1.23 |
|
5) Degree of awareness/use of special events and measures
(1) Degree of use |
<Unit: %> |
|
Actually used |
Knew, but didn’t use |
Didn’t know /
didn’t use |
Special Exhibit to Commemorate 50 Years of the Tokyo Motor Show |
47.2 |
21.3 |
31.5 |
Clean Energy Vehicle Test Rides |
2.8 |
67.6 |
29.6 |
Carrozzeria Exhibit |
37.0 |
34.3 |
28.7 |
|
(2) Degree of satisfaction among users |
<Unit: %> |
|
Very
satisfied
(+2) |
Somewhat
satisfied
(+1) |
Can’t say
(±0) |
Not very
satisfied
(-1) |
Completely
dissatisfied
(-2) |
Score |
Special Exhibit to Commemorate 50 Years of the Tokyo Motor Show |
29.4 |
64.7 |
5.9 |
0.0 |
0.0 |
1.24 |
Clean Energy Vehicle Test Rides |
The three who rode commented respectively, "very satisfied," "somewhat satisfied," and "can't say" |
Carrozzeria Exhibit |
27.5 |
55.0 |
17.5 |
0.0 |
0.0 |
1.10 |
|
6) Care for Wheelchair Visitors
(1) Evaluation of entrance gate staffing and response
|
<Unit: %> |
|
39th Show |
37th Show |
Extremely good(+2) |
31.5 |
77.8 |
50.5 |
88.4 |
Fairly good(+1) |
46.3 |
37.9 |
Can’t say( 0) |
12.0 |
4.2 |
Not very good(-1) |
10.2 |
10.2 |
7.4 |
7.4 |
Not good at all(-2) |
0.0 |
0.0 |
Score (Weighted average of points above) |
0.99 |
1.32 |
|
(2) Barrier-free level in the venue |
<Unit: %> |
|
39th Show |
37th Show |
Extremely good(+2) |
22.2 |
77.8 |
27.4 |
71.6 |
Fairly good(+1) |
55.6 |
44.2 |
Can’t say( 0) |
8.3 |
9.5 |
Not very good(-1) |
12.0 |
13.9 |
17.9 |
19.0 |
Not good at all(-2) |
1.9 |
1.1 |
Score (Weighted average of points above) |
0.84 |
0.79 |
|
7) Desire to visit next “Passenger Cars & Motorcycles” show
|
<Unit: %> |
Definitely want to visit (+2) |
65.7 |
93.5 |
Want to visit (+1) |
27.8 |
Not sure (0) |
6.5 |
Don't really want to visit (-1) |
0.0 |
0.0 |
Don't want to visit at all (-2) |
0.0 |
Score (Weighted average of points above) |
1.59 |
|
8) Desire to apply for the next show's special viewing for people in wheelchairs
|
<Unit: %> |
Definitely want to visit (+2) |
88.0 |
98.2 |
Want to visit (+1) |
10.2 |
Not sure (0) |
1.9 |
Don't really want to visit (-1) |
0.0 |
0.0 |
Don't want to visit at all (-2) |
0.0 |
Score (Weighted average of points above) |
1.86 |
|
Press Center Users
Over the two press days (October 19-20), a total of 13,300 members of the press (10,000 domestic and 3,300 foreign) visited the show, of which 8,264 (6,009 domestic and 2,255 foreign) made use of the Press Center. A questionnaire was sent online to members of the press after the show and they were asked to rate the Press Center facilities and services and compare the show against motor shows in other countries.
- Coverage: Press Center users
- No. of Respondents: 817 in total (702 domestic, 115 foreign)
Press Center facilities and services |
Item
|
Satisfactory
|
Adequate
|
Unsatisfactory
|
Didn't use/NA
|
Overall assessment |
|
Domestic
Foreign
|
|
34%
53%
|
39%
37%
|
6%
4%
|
21%
6%
|
Number of seats in the Press Center
|
|
Domestic
Foreign
|
|
7%
19%
|
30%
40%
|
32%
31%
|
31%
10%
|
Number of installed computers
|
|
Domestic
Foreign
|
|
4%
13%
|
18%
40%
|
13%
20%
|
65%
27%
|
Number of LAN cables
|
|
Domestic
Foreign
|
|
4%
19%
|
17%
33%
|
15%
17%
|
64%
31%
|
Connection speed
|
|
Domestic
Foreign
|
|
7%
37%
|
23%
38%
|
4%
3%
|
87%
22%
|
Wireless LAN connection in work spaces
|
|
Domestic
Foreign
|
|
5%
23%
|
18%
28%
|
7%
10%
|
70%
39%
|
Number of lockers installed
|
|
Domestic
Foreign
|
|
12%
34%
|
27%
33%
|
19%
10%
|
42%
23%
|
Interview rooms
|
|
Domestic
Foreign
|
|
4%
9%
|
23%
23%
|
4%
2%
|
69%
66%
|
Exhibitor press releases in the Press Center
|
|
Domestic
Foreign
|
|
9%
22%
|
32%
36%
|
28%
18%
|
31%
24%
|
Free use of phones and faxes
|
|
Domestic
Foreign
|
|
15%
33%
|
17%
26%
|
3%
4%
|
65%
37%
|
Free use of the Internet
|
|
Domestic
Foreign
|
|
17%
44%
|
18%
29%
|
3%
3%
|
62%
24%
|
Parcel delivery service
|
|
Domestic
Foreign
|
|
29%
43%
|
14%
17%
|
2%
6%
|
55%
34%
|
Free drink service
|
|
Domestic
Foreign
|
|
43%
57%
|
25%
24%
|
3%
1%
|
29%
18%
|
Press briefing footage viewing services
|
|
Domestic
Foreign
|
|
15%
26%
|
22%
24%
|
1%
2%
|
62%
48%
|
Photographer desk service
|
|
Domestic
Foreign
|
|
8%
17%
|
15%
18%
|
2%
3%
|
75%
62%
|
Camera check / cleaning / battery charge service
|
|
Domestic
Foreign
|
|
10%
23%
|
10%
10%
|
3%
4%
|
77%
63%
|
Lounge space
|
|
Domestic
Foreign
|
|
11%
28%
|
33%
44%
|
19%
10%
|
37%
18%
|
Complete smoking ban in all indoor facilities
|
|
Domestic
Foreign
|
|
44%
61%
|
17%
10%
|
15%
6%
|
23%
23%
|
Hot Spot Wireless LAN service
|
|
Domestic
Foreign
|
|
8%
24%
|
15%
17%
|
2%
4%
|
75%
55%
|
Press Lunch service
|
|
Domestic
Foreign
|
|
26%
25%
|
24%
30%
|
12%
10%
|
38%
45%
|
|
Comparison against the Other Four Motor Shows (Frankfurt, Geneva, Paris and Detroit) |
Item |
1st |
2nd |
3rd |
4th |
5th |
Satisfaction with a whole show
|
|
Domestic
Foreign
|
|
Frankfurt
Tokyo
|
Tokyo
Geneva
|
Detroit
Frankfurt
|
Geneva
Detroit
|
Paris
Paris
|
Exhibitions
|
|
Domestic
Foreign
|
|
Frankfurt
Frankfurt
|
Tokyo
Geneva
|
Detroit
Tokyo
|
Geneva
Detroit
|
Paris
Paris
|
Special Events
|
|
Domestic
Foreign
|
|
Tokyo
Tokyo
|
Frankfurt
Geneva
|
Geneva
Frankfurt
|
Paris
Detroit
|
Detroit
Paris
|
Press briefings
|
|
Domestic
Foreign
|
|
Tokyo
Detroit
|
Frankfurt
Tokyo
|
Detroit
Geneva
|
Geneva
Frankfurt
|
Paris
Paris
|
Satisfaction with the Press Center
|
|
Domestic
Foreign
|
|
Tokyo
Tokyo
|
Frankfurt
Detroit
|
Detroit
Frankfurt
|
Geneva
Geneva
|
Paris
Paris
|
|
|