TOKYO MOTOR SHOW WEB SITE Japan Automobile Manufacuturers Association, inc.
TOKYO MOTOR SHOWCar Related Contents SITE MAPHELPJAPANESE
Tokyo Motor Show History
Previous Page The 18th Tokyo Motor Show (1971 . 10/29 - 11/11)
Poster
The 18th Tokyo Motor Show Poster

This year saw capital liberalization in the auto industry. Many more foreigners visited this second international motor show. The press room was crowded with foreign journalists. The show had a strong international flavor. Among the many prominent visitors was Mr. William L. Mitchell, Vice President of General Motors, which invested in Isuzu Motors Limited. There were 85 foreign exhibits, slightly fewer than in the previous show. Even the Porsche and Mustang were regular gasoline versions, indicating the world was moving toward anti lead pollution measures.

Most domestic car bodies became stout, influenced by Experimental Safety Vehicles (ESVs). A good example was the Bluebird U, which was revamped with smaller side and rear windows. Other hardtop models also had smaller windows, indicating a shift in emphasis from wide openness to safety. Furthermore, Mazda s RX510 and Nissan s 216X (ESV) were mounted with huge bumpers. The so-called "ESV look" was a trendy phenomenon of the show.

The number of luxurious coupes increased in the mass-market class, and a drastic increase in model variations reflected the "age of variety." Most of the nine passenger car makers offered a wide range of models. Differentiation was emphasized by symbols such as GT, GE, GF, GL, GS, GX, GSL, and GTO.

JMIF organized a public demonstration of "CVS model," a computer-controlled urban traffic system considered the automobile traffic system for the 1970s. This was a system of monorails built over roads in the city, like a grid on which some tens of thousands of unmanned cars run automatically. Displayed at the show for the first time was a one-twentieth-size model of what was developed by the Japan Society for the Promotion of Machine Industry in cooperation with MITI. It had attracted much attention as the answer to traffic jams.

Exhibited at the show were: 294 passenger cars, 219 motorcycles, 242 commercial vehicles (exhibition of vehicles of 3 tons or more was discontinued).Admissions decreased to 1,351,500.
Previous Page  
mikuni@nyc.odn.ne.jp