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The
14th Tokyo Motor Show (1967
. 10/26 - 11/8)
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The 14th Tokyo Motor Show Poster |
The 14th Motor Show showcased the industry s concerted
efforts in tackling traffic safety problems. In an attempt
to think about it with show visitors, traffic safety corners
were placed all over the second floor of Hall 8. Although
traffic safety should be addressed comprehensively through
safe vehicles, better roads, education, and reasonable
regulations, the corners offered scientific analysis of
the fact that "vehicles are driven by people." In addition
to a corner for testing driving ability and aptitude,
traffic safety information was presented through photographs,
models, slides, charts and graphs. To promote motorcycle
safety, visitors were greeted with the catch phrase, "Nice
Drive with a Helmet."
From around the 12th Show, the show had been business-oriented,
and tended to lack spectacular displays. Still, there
were many exhibits worth viewing. In contrast to the competitive
display of 1-liter cars at the previous show, emphasis
seemed to be on 1500cc cars at the 12th show. The biggest
attentiongetters were the Bluebird 510, boldly designed
with sharp body lines and no triangles in the front windows
and the European-style Isuzu Florian. Mazda showed rotary
engine cars, the prototype RX87 and RX85, following the
Cosmo.
Toyota presented the Century (V8 3000cc) in competition
with the Nissan President. These attracted attention together
with the fully redesigned Crown. The characteristics of
these models were: new technology such as cut-body diplays
of the Bluebird and Crown; greater emphasis on safety;
and adoption of overhead cams to cope with the highway
days.
There were no exhibits by foreign makers. While foreign
visitors came from 82 countries, there were fewer foreigners
than at the previous show. Total admissions decreased
to 1,402,000, probably due to a ¥200 increase in the admission
fee.
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