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Tokyo Motor Show History
Previous Page The 14th Tokyo Motor Show (1967 . 10/26 - 11/8)
Poster
The 14th Tokyo Motor Show Poster

The 14th Motor Show showcased the industry s concerted efforts in tackling traffic safety problems. In an attempt to think about it with show visitors, traffic safety corners were placed all over the second floor of Hall 8. Although traffic safety should be addressed comprehensively through safe vehicles, better roads, education, and reasonable regulations, the corners offered scientific analysis of the fact that "vehicles are driven by people." In addition to a corner for testing driving ability and aptitude, traffic safety information was presented through photographs, models, slides, charts and graphs. To promote motorcycle safety, visitors were greeted with the catch phrase, "Nice Drive with a Helmet."

From around the 12th Show, the show had been business-oriented, and tended to lack spectacular displays. Still, there were many exhibits worth viewing. In contrast to the competitive display of 1-liter cars at the previous show, emphasis seemed to be on 1500cc cars at the 12th show. The biggest attentiongetters were the Bluebird 510, boldly designed with sharp body lines and no triangles in the front windows and the European-style Isuzu Florian. Mazda showed rotary engine cars, the prototype RX87 and RX85, following the Cosmo.

Toyota presented the Century (V8 3000cc) in competition with the Nissan President. These attracted attention together with the fully redesigned Crown. The characteristics of these models were: new technology such as cut-body diplays of the Bluebird and Crown; greater emphasis on safety; and adoption of overhead cams to cope with the highway days.

There were no exhibits by foreign makers. While foreign visitors came from 82 countries, there were fewer foreigners than at the previous show. Total admissions decreased to 1,402,000, probably due to a ¥200 increase in the admission fee.
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