 |
37th Tokyo Motor Show–Passenger
Cars and Motorcycles– (2003) Outline
JNL-2003-035
July 22, 2003
The Japan Automobile Manufacturers Association,
(JAMA; Chairman: Yoshihide Munekuni) will sponsor the 37th
Tokyo Motor Show–Passenger Cars and Motorcycles– (2003)
for 13 days from Friday, October 24 to Wednesday, November
5 (exhibition open to the general public beginning Saturday,
October 25) at Makuhari Messe(Japan Convention Center)
in, Chiba. The theme of the show is: "The Challenge:
Driving toward a Better Future." .
At press time, the show has signed up 263
companies, 4 governments and 1 organization from 14 countries
including Japan have signed up as exhibitors. While this
is a slight decrease in numbers from the previous passenger
car and motorcycle show (the 35th show in 2001), with 10
fewer companies, 2 fewer governments and 1 fewer organization,
the exhibition area is about the same; approximately 42,000
square meters. The show also expects additional exhibits
in the Carrozzeria division, which should bring this year
up to the levels of the preview show in terms of numbers
as well.
This will be the first "passenger
cars and motorcycles" show held since JAMA and the Japan
Motor Industrial Federation, the previous Motor Show organizer,
merged to form the new Japan Automobile Manufacturers Association
(May 2002). The show will have a new approach and style,
including greater variety in the exhibits and a number of
special programs that will make the show more attractive
to visitors.
Special programs will feature events designed
to communicate to the public what the automotive industry
is doing about issues such as the environment, safety and
globalization. The Tokyo Motor Show is moving towards a more "participation-oriented" and "interactive" format
with these events.
Another special event this year is the
Carrozzeria Exhibit featuring original car makers and tuning
makers from around the world. A variety of symposiums and
forums are also scheduled for experts as well as the general
public. In addition, there will be test rides in fuel cell
vehicles, hybrid vehicles and CNG vehicles, and a special
stage in the West Rest Zone for fun, where entertaining events
will be held on traffic safety, the relationship between
people and their cars, and audience-participation events
that will teach children about environment and safety issues
while they play.
Advance tickets go on sale on Monday, September
1. For the first time in its history, the show is free of
charge to elementary school children and under in order to
give them an opportunity to learn about cars directly. Likewise,
high-school students will enjoy half-price admission this
year rather than paying full price as in the past. The show
will also start "evening" admission at 15:00, an
hour earlier than usual.
Several improvements have been made in
visitor services. The "Motor Info Gate" (sponsored
by Toppan Printing Co., Ltd.) will e-mail motor show information
throughout the venue using visitors’ mobile telephones.
A special viewing time has also been set aside for visitors
in wheelchairs from 13:00 to 18:00 on Thursday, October 23,
the second press day. Visitors in wheelchairs together with
two accompanying persons will be admitted free of charge
during the wheelchair show. Further information on applications
for the special viewing time will be available on the Tokyo
Motor Show web site (http://www.tokyo-motorshow.com) beginning
Friday, August 1.
We are confident that visitors will enjoy
the new "participation-oriented" and "interactive" Tokyo
Motor Show.
- Special events
Environmental Vehicles Test Ride
Visitors will have the opportunity to ride in fuel cell vehicles,
hybrid vehicles, CNG vehicles and other clean energy vehicles
at the Makuhari Marine Park adjacent to Makuhari Messe. This
event takes place with the cooperation of automakers.
Carrozzeria Exhibit
A special Carrozzeria exhibit will be held in the Makuhari
Messe Event Hall. Currently we plan to exhibit 30 vehicles
from 12 original and tuning makers. Also on display in the
hall will be the top three entries in the "2003 All-Japan
Student Formula Contest" (sponsored by the Society of
Automotive Engineers of Japan). In conjunction with the Carrozzeria
Exhibit, there will be a special "Carrozzeria Cafe" where
visitors will be able to enjoy unique foreign and Japanese
vehicles in a classy, relaxing setting.
Symposiums
Symposiums will be held on weekdays during the show in the
International Conference Hall at Makuhari Messe and also
on the Special Stage in the West Rest Zone. A total of 16
symposiums and forums are scheduled on topics such as the
environment, safety, design, new technologies, motorcycles,
motor shows and motor sports. Sponsors include the Ministry
of Land, Infrastructure and Transport, Ministry of the Environment,
the Society of Automotive Engineers of Japan and the Japan
Automobile Manufacturers Association.
Traffic Safety Events
Several traffic safety events are scheduled. The West Rest
Zone at Makuhari Messe (the west side of the Event Hall)
will feature a "trial bike demonstration." The
special stage will have a talk show-style event on "safe
driving tips." The Chiba Prefectural Police will provide
a "seat belt convincer" and "driving aptitude
test" car to allow visitors to participate directly.
Entertainment events on the relationship between people and
their cars and performances by student bands and the Chiba
Prefectural Police Band will also take place on the special
stage.
Visitor Services
"
Motor Info Gate" (sponsored by Toppan Printing Co.,
Ltd.) will e-mail information throughout the venue using
mobile telephones. The system distributes non-contact IC
tags to visitors, with scanners for special themes set up
at some locations of the show site. When the IC tag passes
through a scanner, visitors immediately receive e-mail containing
show information on their mobile telephones. The organizers
expect to distribute about 150,000 IC tags over the 13-day
period.
A special viewing has been scheduled for visitors in wheelchairs
from 13:00 to 18:00 on Thursday, October 23, the second press
day. Visitors in wheelchairs together with two accompanying
persons will be admitted free of charge. Further information
on the wheelchair viewing will be available on the Tokyo
Motor Show web site (http://www.tokyo-motorshow.com) beginning
Friday, August 1. This was originally planned for the previous "passenger
cars and motorcycles" show (the 35th show in 2001),
but was cancelled due to security concerns in the aftermath
of the 9/11 terrorist attacks on United States.
- Posters completed
Art Director Ryoji Tsukada has completed the design for
this year's poster. His dynamic design is in the style
of popular American comic books, with a "pop" image
set against a lively background. It visually expresses
the dynamism of the Tokyo Motor Show as it moves powerfully
forward, adapting to the challenges placed before it.
- Advance ticket sales and evening admissions
| Admission |
General publicū |
Junior /senior
high school |
Elementary and under |
| Advance tickets (Monday, September 1 – Friday,
October 24) |
¥1,000 |
¥500 |
Free |
| Regular admission (Saturday, October 25 – Wednesday,
November 5) |
¥1,200 |
¥600 |
Free |
After 15:00 tickets
(available only at the box office) |
¥1,000 |
¥500 |
Free |
*Prices include consumption tax.
Ticket sales channels have greatly expanded this year with
the addition of computerized ticket sales at 9600 Seven-Eleven
stores around Japan and other outlets. Tickets are also
available from JR East Japan Midori no Madoguchi and View
Plaza offices, travel agents (JTB, Tokyu Tourist etc.),
ticket vendors (Ticket Pia, CN Playguide, other Playguide
outlets in the greater Tokyo area), and convenience stores
(Seven-Eleven, Lawson etc.).
- Exhibitors (as at July 22)
| |
35th (2001) |
37th (2003) |
Change |
| Passenger cars |
37 companies |
38 companies |
1 company (Kia and Buggati
new; Isuzu not participating) |
| Motorcycles |
11 companies |
12 companies |
1 company (Triumph, KTM new;
Piaggio not participating) |
| Parts |
225 companies, 6 governments, 2
organizations |
201 companies,
4 governments, 1 organization |
-24 companies, 2 governments,
1 organization |
| Carrozzeria |
- |
12 companies |
12 companies |
| Total |
273 Companies, 6 governments, 2
organizations |
263 companies,
4 governments, 1 organization |
-10 companies, 2 governments,
1 organization |
| Exhibition space |
42,119 m2 |
41, 631 m2 |
-488 m2 |
| Exhibiting countries |
13 countries |
14 countries |
1 country(Austria, Denmark new;
Belgium not participating) |
|
