Logo Mark for the 37th
Tokyo Motor Show
Passenger Cars & Motorcycles (2003)
JNL-2003-005
February 20, 2003
The Japan Automobile Manufacturers Association
(JAMA; Chairman: Yoshihide Munekuni) has decided on the Logo
Mark for the 37th Tokyo Motor Show -Passenger Cars & Motorcycles-
(2003) which will be held for 13 days from October 24 (Friday)
to November 5 (Wednesday) of this year at Makuhari Messe (Nippon
Convention Center) in Chiba City, Chiba Prefecture. This will
be the first Passenger Cars & Motorcycles Show
to be planned and hosted by JAMA since its merger in May of
last year with the Japan Motor Industrial Federation, the
former host of the Tokyo Motor Show.
The theme of this years show will
be The Challenge: Driving toward a Better Future,
expressing JAMAs stance of continuing to take
on the challenge of the various issues facing the automotive
industry head on, and its desire to share with manufacturers
and users alike the belief that that this stance will contribute
to greater hope and confidence in the future.
The Logo Mark was designed by Art Director
Ryoji Tsukada. The distinguishing feature of this design is
the use of 3D characters as a powerful expression of the strong
determination to take on new challenges. It adopts a pop image
with a vibrant, energetic background pattern, creating a dynamic
feeling suggesting an American comic book style that will
be well-received by todays youth. The design is a visual
embodiment of the appeal of the Tokyo Motor Show as an exhibition
that faces a variety of issues head-on, and acts as a powerful
driving force behind reforms in the automotive industry.
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