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Playback 2002

TOKYO MOTOR SHOW 2004
Playback 2002

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The 36th Tokyo Motor Show - Commercial Vehicles - (2002) More than 210,000 visitors - Show closed on the 3rd, far exceeded 180,000 attendance forecast -

The 36th Tokyo Motor Show - Commercial Vehicles - (2002) closed its doors on November 3, having welcomed a total of more than 210,000 visitors (211,100) over a period of six days and far exceeding the organizer's forecast of 180,000. The show came during the middle of an economic slump, and the high attendance reflects the interest in environment, safety, ITS, and vehicles for handicapped, all of which were addressed by the Commercial Vehicles Show. Visitors were satisfied with what they saw. The show featured some of the most advanced environmental technologies and ITS-based distribution systems in the world, plus an abundance of new models for the handicapped. Visitors confirmed that they had "learned something" and that the show was "worth it." One of the scenes that consistently stood out during this show was that of business people listening intently to explanations of new technologies and models, asking questions and taking memos. Booth staffers concur that, particularly in the large truck displays, "there were a lot of drivers and self-employed people who wanted to get in the driver's seat and test it out." They agree that the show was good for business. Another area that captured visitor attention was sporty trucks, the extension of commercial vehicles into the realm of play. The show was given high marks from school children, families and young couples because exhibitors show their vehicles in a way that visitors can touch and get in the vehicles. The show was in every sense successful at providing the "comprehensive commercial vehicles show" that the organizers targeted and allowing a wide range of visitors to become familiar with working vehicles.



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