Next to the Subaru booth in the East Hall is located Mitsuoka, a newcomer to the Tokyo Motor Show. The theme for its booth is "Harmony." The space is by no means large, but as President Susumu Mitsuoka comments, "Small factories hold large dreams." The venture spirit is alive and well.

Mitsuoka limits itself to 3 reference exhibits. The "Orochi" ("The Serpent") is an original design with a sharp, "snake eyes" motif. This concept car has earned praise from even the most jaded motor fans as a super car. Mitsuoka has not yet decided on what engine it will use, when the car will go on sale or what the price will be.

This is a company that is shaking things up, and visitors are anxious to see what its next move will be.