The GM group, including partners Fuji Heavy Industries and Suzuki, occupies most of the East Hall. Isuzu has its booth in one corner, and has managed to squeeze in 8 SUVs. They are wider and taller than normal sedans, and you can see them from a long way off, their " powerful" designs expressing new concepts and ideas for the genre.

TIsuzu's theme this year is "Go Farther. -farther than anyone else," and its 4 distinctive concept cars will propel you forward into the new world of the SUV. The "Z.E.N" is a crossover vehicle that combines the fun of an SUV with the functionality of a commercial vehicle. Fun details include a tailgate styled like a "shoji," sliding Japanese door, ideal for viewing scenery, and the rear seat can be folded up to put the car into "room mode." Just bring out the special tatami and bamboo floor mat for all the comforts of home. This unique idea of incorporating the essence of Japanese "wa" in an SUV has been popular with the foreign visitors as well, and you will see many intrigued foreigners snapping pictures of the car. The "GBX," featuring a design motif inspired by the stage coaches that opened up the West, and the "AXIOM" for more traditional SUV fans are both attracting visitors. While not a SUV, Isuzu's "BEGIN FUNKYBOX" is an off beat concept model based on a delivery van and featuring flexible arrangement possibilities for its large cargo space. Don't forget to check out the technology corner at this booth. Isuzu has its "Next-generation ultra-clean diesel engine" on display. The engines will easily clear the next European diesel engine emission standards scheduled for introduction around 2005. Isuzu is a company that takes environment and pollution seriously and has produced meaningful results in this area.