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Considering a booth in a motor show as a jewel box, and a displayed car as a jewel, Renault has made its booth luminous and full of clearness and material-classiness this time. Being elegant, arches set up in the display space are associated with powerful contemporary architecture. The glass, which is the material of the pillars, creates a clear and open space, combining with the unwalled display space. While lightning the pillars permits the clearness to show up, the ceiling decorated by cloth that seems to be soft and warm is harmonized exquisitely with hardness of the glass.
Two concept cars that propose future cars, are exhibited on the corner of the front space, one Formula one (F1) car that symbolizes Renault's challenge spirit technology on the opposite corner of the back, and the current models between these cars, which indicates the flow of the Renault range from the present to the future. At the same time, it claims visually the safety that is one of Renault's strong messages and the No.1 sales performance in Europe.
The displayed cars consist of mainly two concept cars, named Be Bop, one F1 car, R23 whose chassis and engine are manufactured by Renault since last year and that performs brilliantly in races through 100% Renault system, having already won the Hungarian Grand Prix this year, three models of the Mégane family that became a big hit after the award, the car of the year in 2003, one New Lutecia RS V6 that is of the school of F1 technology, one Kangoo that was launched this August in Japan and the Laguna.
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