Under the theme, "Go Farther-Farther than anyone else", Isuzu's booth is attracting a large number of young males to see the SUVs and also many engineers who busily take down notes in front of the diesel engines on display. Two concept vehicles on display are the Kai and ZXS. The Revolutionary Vehicle KAI is powered by a V6 2.5-3.0 liter direct-injection diesel engine and has an "architextural" design that combines three elements: traditional Japanese esthetics, the texture of modern architecture, and the functional beauty of the chassis-frame structure. The exterior is a complex combination of straight and round lines, inspiring one visitor to say, "it looks like it was designed for a Sci-fi movie."

The ZXS concept sports the toughness of a SUV but with a refined urban feel. Its 2.7 m long wheelbase creates an atmosphere of stability, whether cruising through the city or bouncing down a country road. "Sleek and Rugged", many visitors have been asking when it will go into production, according to the engineering staff.

Another reference exhibit, the "VehiCROSS"-based open two-seater VX-O2, is quite popular. Concerning production vehicles, many couples are getting in the Wizard, which is manufactured in Isuzu's US plant.