At the end of 1960, the Income Doubling Plan was adopted. From around that year, a consumption revolution proceeded rapidly, and eventually the "3C"age arrived, in which many people bought a car, color television, and cooler. Popular models appeared in rapid succession. The Showplace was packed with motor fans who felt the arrival of "my car" days. Admissions reached 952,100.

JMIF became frantic. The display areas were doubled by adding Hall No.4, a new South Gate was established, and show hours were extended until 8 p.m. on two days.

The addition of one hall enabled better division of exhibits by type. Hall No.1 - parts, machinery & tools, and auto-related industry, Hall No.2 -- passenger cars, Hall No.3 -- Motorcycles, Hall No.4 -- commercial vehicles, and Outside -- buses and other special purpose vehicles.

As it was expected that passenger cars would also be liberalized in spring of 1963, every automaker launched a product at the Show aiming to survive the impending competition. To support this move, a vigorous "Buy Japanese cars" campaign was carried out at the PR Center.

"International" models were becoming conspicuous at the exhibits. The Prince Sports Convertible designed by Michelloti, an Italian-style 700cc prototype from Daihatsu, the Italian-style Toyopet Sports (1900cc experimental car) from Toyota, Datsun Fairlady SP310 from Nissan, 2-seater 450 Sports from Fuji Heavy Industries, and the Suzulight Sports 360 from Suzuki. Young people were delighted with the rush of sports cars.

As for sedans, Isuzu completed home-production of the Hillman, and independently developed the mid-sized "Bellel," and Hino Motors developed "Contessa 900" based on Renault. These cars were displayed at the Show. Also featured were 1900cc cars in the Crown, Cedric, and Prince series. This trend followed the change in displacement regulations the previous year.

Though not a new model, the "Bluebird Fancy" was remarkable in that it was designed to meet the demands of an increasing number of women acquiring their drivers license. The car attracted female fans with its soft-colored appearance and built-in make-up kits and other accessories.