The 10th Tokyo Motor Show (1963 . 10/26 - 11/10) The 10th Tokyo Motor Show Poster In celebration of the 10th Motor Show, the first day was set as the premier day, a practice that continued until the 19th Show. On that day, admission was ¥500 (regular admission of ¥100 plus a ¥400 contribution). Net profit from that day was donated to the central community chest. Such event as issuing albums was also held. The Show expanded even more, and layout was further improved. Halls No.1 and 2 were used for passenger cars, No.3 for motorcycles, Nos.4 and 5 for commercial vehicles, and No.6 for auto parts, machinery & tools. The enthusiasm of exhibitors showed in the increased number of exhibits, 441. Admissions increased to 1,216,900, reflecting expanded demand due to the start of consumer financing. A characteristic of this Show was the increased orientation toward passenger cars. This showed not only in the addition of another passenger car hall, but also in events such as test rides in new models at the south side of the show. This was well received. Also flourishing was the exhibition of "international cars": Hino Contessa 900 Sprint, which attracted attention at the 1962 Turin Show; Skyline 1900 Sprint, product of a joint venture between Italian Scaglione and Prince Motors; Mazda Luce (1000-1500cc) designed by Bertone; Daihatsu Berlina (800cc) designed by Vignale; Mitsubishi Heavy Industries mid-sized passenger car Debonair (2000cc) designed by American designer Bretzner; and Bluebird 410 designed by Pininfarina. Another feature of the Show was the display of a rotary engine - much famed as a dream engine - and the appearance of President Matsuda of Toyo Kogyo riding in the Cosmo Sports. Its 2-cylinder, 700cc engine was developed by ToyoKogyo, leading the world. Isuzu also displayed a rotary engine, but details were not disclosed. Other attention-getters were the entry of the midget vehicle maker Suzuki into the small car area with the Suzuki Fronte 800, and increased competition in mid-sized cars with the entry of Mitsubishi Heavy Industries on top of Toyota, Nissan, Prince, and Isuzu.